Our Startup Toolkit: All The Tools, Apps And Services We Use To Serve 2,000+ Customers
Since launching three years ago, we’ve managed to grow from zero paying customers to more than 2,000. It’s a milestone we never could have imagined when we started out.
And one we could have never reached alone.
Not only have we been fortunate enough to bring some great people to our team since launching, we’ve gotten to work with some amazing companies and products.
We wanted to celebrate the occasion by listing the various services, tools and apps that we’ve used to build and run StatusPage.io.
A lot of the tools we get the pleasure of using are on the cutting edge of business solutions. Many of the companies innovating the way work is done are turning to tech startups, like us, to find success with their products first. So we get to take a crack at some awesome business apps that might not be in the mainstream yet.
It’s not always easy, but we’ve been willing to pay for great tools. Why bang our heads against the wall and try to build our own expense tracking service? That’s not who we are. Paying other great companies for tools and apps has helped us work on what we’re here to work on.
It’s by no means an exhaustive list, but these are some of the most used and most valued tools in our kit.
Team Communication And Collaboration
1Password and their teams functionality helps us sync our account logins, create super strong passwords and never lose our passwords.
Most of our planning, collaboration and task management is done in Asana.
We store a lot of team documents and photos in our shared Dropbox account.
Our business email and calendars are hosted via Google’s suite of cloud apps for business.
Having offices in Denver and San Fransisco and customers all over the world means we rely on good video calls. GoToMeeting is where we do daily standups, customer demos and quick chats.
A lot of our writing, planning and collaboration happens in Quip. Whether it’s writing documentation for a new feature or planning our next company retreat, Quip gets a lot of use.
Not much introduction necessary here. This is where the bulk of our workplace communication happens. We spend a lot of time in Slack.
A ton of modern web tools are hosted on Amazon Web Services. We are too. It’s reliable, affordable and built for growing companies.
We trust Datadog with our server monitoring and analytics. Since we’re a downtime tool, server health is critical. We get a clear snapshot of what’s going on with our applications, integrations and servers at any time.
Fastly helps us when we get hit with a ton of traffic. They cache our data at their locations across the globe and render it to the public quickly and reliably.
Like countless other programmers and companies, we use GitHub to host and collaborate on our source code.
We use Heroku to deploy and manage code commits. It’s fast, reliable and supports all the programming languages we use.
Honeybadger helps us stay informed of any errors and downtime in our Rails apps.
There's nothing worse than being on call and missing the alert when something goes wrong. We use PagerDuty to manage our on-call rotation.
We use Postgres as our database server. It stores our data securely and plays nicely with any of our apps that need to access the data.
We build StatusPage.io with the Ruby programming language on the popular Rails framework.
We’ve recently started using React.Js as a framework for building user interfaces.
We use Redis for an in-memory data structure store.
Segment allows us to use one API to collect data to be accessed by all the different tools we use.
We use Scout Monitoring’s application performance monitoring tool for insights into the performance of our web apps.
We wouldn’t build it and sell if we didn’t use if ourselves. Check out our status page at metastatuspage.com.
Security is a huge priority for us. We use Threat Stack to eliminate vulnerabilities and keep our customers’ data safe and secure.
Building web tools today means building for a whole collection of different browsers and devices. BrowserStack lets us test in virtual versions of all these different environments. It’s been great to debug issues that come up in different web browsers.
People read their emails in a lot of different email clients. Add in all the different combinations of devices and screen sizes, and it’s easy for an email that looks good on our screen to be a mess for a recipient. Litmus helps us avoid this by showing exactly how our emails will look in different clients.
We use InvisionApp to prototype designs. We can collaborate on changes and see how the final product will look.
Front is where we access our various company email accounts and handle the bulk of support tickets. Front lets us assign, collaborate on and reply to requests in an organized way.
Groove helps us manage and host a knowledge base. We keep common support-related answers and info here. It’s been a big help at keeping ticket volume low and quickly helping customers who are having problems.
Olark provides the live chat widget on our homepage. It helps us stay on top of our all-hands support strategy. After each conversation a transcript of the chat is emailed to us for reference later.
Screenflow lets us easily record our computer display and some audio into a video. It’s handy on the support side, when we need to send someone a short tutorial.
Like Screenflow, skitch isn’t built as a support tool. It’s a lightweight image editor app that lets us easily add text and little icons to screenshots. Great for showing customers exactly where to find that button they’re looking for.
Sales And Marketing
Our sales team counts on Boomerang For Gmail to follow up with clients. Boomerang lets them schedule emails and reminders directly in Gmail. If someone wants to follow up in six months, there’s no need to remember. We can type the email and schedule it to send when we need.
Most of our email drip campaigns happen through Customer.io. We use it to help educate new users about features that they're not using yet.
Clearbit takes email addresses in our sales pipeline and pulls more public data from the web on that person and their company. It helps give us a snapshot of what people and companies we’re keeping in touch with.
We send a weekly newsletter for the customer support community, Support Weekly, with links to our favorite support-related content that week. Curated.co is designed for newsletters just like this and makes creating and sending them a breeze.
Google's web analytics tool lets us keep tabs on site traffic and our blog. There's a ton of great data to explore.
We use GoToWebinar to host our Startup Roundtable talks. Although the talks aren’t traditional webinars, GoToWebinar is a great platform for hosting a live event on the web.
Kissmetrics helps us track and optimize our marketing efforts and conversion rates. We can set up custom reports to tell us, for example, how many new signups become paying customers.
Most of our marketing emails are sent with MailChimp. We send out blog posts, webinar announcements, event invites and other cool stuff. MailChimp makes it easy to track, segment and analyze our email activity.
Printfection describes itself as a “swag management platform” and that’s exactly what we use them for. We use Printfection to manage and send out promotional stuff (like t-shirts).
We use Salesforce to manage our sales pipeline. We can track, contact and follow-up with all our prospective customers.
Every startup needs company stickers. Our laptops aren’t going to decorate themselves. Sticker Mule helps us create and order stickers.
Wistia lets us host and share video content for the company however we want it. That last part is key. We can upload the videos, embed them, collect data on who watched them and for how long.
Ever wish two web apps could just work together? Zapier makes that possible. We can pair them up with other tools and make them do all sorts of cool stuff for us. For example, we use Zapier to take data from Stripe and send it to a channel in Slack.
FinOps, PeopleOps And Other HR Stuff
Have you ever ignored expensing something because filing out an expense is such a hassle? Doesn’t happen here. Abacus handles all our expense reporting. The mobile app makes it incredibly easy.
Even small companies need to order things. God forbid we run out of ping pong balls and La Croix.
Almost all the hardware we use comes from Apple. The Apple Business program gets us discounts on gear and the Joint Ventures program gets us priority access for support and repairs.
Recurring revenue is the lifeblood of any SaaS business. Baremetrics helps us keep a pulse on revenue metrics.
We recently launched a company 401k plan and have been using Captain401 to set up and distribute the program.
Along with Baremetrics, we’re also using ChartMogul to keep up to speed with revenue data.
eShares let’s us digitally track and distribute company stock shares and options.
Hired helps us bring in high-quality job candidates. Recruiting and hiring is one of the most important parts of growing a company, so we count on tools like this.
Sometimes we need snacks. Like, fast. Instacart helps us out there.
Lever helps us track and manage job postings and candidate applications. (BTW, we’re hiring)
Who said paper was dead. We use MOO for high-quality business cards and various promotional things. Especially important as we ramp up our presence at conferences and events.
We — and a lot of other SaaS startups — use Stripe to process payments. Tracking and analyzing revenue would be a lot harder without Stripe.
Southwest Airlines is our preferred carrier for company travel, thanks to low costs and general flexibility. We use their SWABIZ booking tool to book travel and manage all our company flights.
Nobody starts a company because they want to manage payroll and fill out tax forms. Thankfully, we have Trinet to handle all our payroll operations and health benefits.
Sometimes, we have places to be. Uber’s business plan helps us get around when we’re on the road. No more monkeying around with tracking milage.
We use Xero for invoicing, accounts payable, generating quotes and creating accounting reports.