Startup Roundtable Episode 4 Recap: User Onboarding With Appcues
How long does take to get a new user to get to that “wow” moment?
And when did doing your taxes become so damn fun?
These were few of the questions tackled in the latest episode of Startup Roundtable. We were joined this week by Jackson Noel, Co-Founder of Appcues. Appcues offers a great set of tools to help businesses dissect and improve the onboarding experience.
User Onboarding is the process of increasing the likelihood that new users become successful when adopting your product.
Here’s the video recording of the talk with Jackson.
Here are a few thoughts Jackson shared in the talk.
On Onboarding In The Old Days
If you look at kind of old world software companies, a seamless user onboard flow wasn’t necessarily as much of a focus because a lot of these were big enterprise software companies that had big sales teams, account management teams. When a new customer signed up they had in all likelihood already paid for that software, so they were committed at that point. And the software company may have sold some services along with it to help train the employees and users of the software.
On CAPTCHAs And Onboarding Friction
Part of onboarding is not eliminating all friction, it’s eliminating useless friction. There’s going to be some friction necessary to get you to that value proposition.
On Wow Moments
It’s helpful to think about, why does your product exist. And really every product exists to make something in its users life easier or faster or cheaper, more fun or more effective. There’s this core value proposition. A reason why users would spend their time with your product. User onboarding is the process by which you get a new user to first feel that value proposition. Which would be your wow moment.
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